How to industrial design: Research the Competition

Imagine going through the process of designing a product only to find one exactly like it on the market. Researching competitive products is an essential step to product development.

Once we have the design brief, researching the product landscape is one of the first steps I do in a project. This means looking at your client's product (if they have something on the market) and their competitor's products.

Check out the video for more info. You can grab the checklist below.